Standing in the wine isle of a grocery store, researching this project, I noticed that wine isn’t marketed like beer. There is a snark and punk attitude that many beer companies utilize that isn’t seen in wine
branding. Even though the crossover of audience is apparent.

Named after a song by Neutral Milk Hotel, Little Birds is my attempt to bring some of this DIY aesthetic to the wine branding.

Utilizing vintage images that I colorized and digitally manipulated, I illustrated the names Bled White - vintage slang for being stolen from, and Siamese Red - a tongue in cheek, sideshow inspired, name for a blended red.

Little Birds was a finalist ADAI’s best Packaging category in 2014
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